Westminster City Council
Client
Westminster City Council
Services Provided
Communications consultancy
Seamless
Approach
Positive
Goodwill
Brief
Provide specialist expertise and pioneer the corporate communications process and marketing approach for Westminster’s early pipeline of private-sale developments.
Campaign
The protection of the Council’s reputation is crucial; the communications strategy must meet the requirements of a wide range of stakeholders, above and beyond Westminster’s position as a provider of new homes and as a planning authority. Our experience in the housebuilding industry also means we know what it takes to successfully meet sales targets in a crowded London market. In our role as communications consultant, we were responsible for successfully bridging the gap between the two.
- We prepared communications strategies for each development to ensure a cohesive approach to messaging that enhanced the Council’s position as a local authority
- We facilitated team and resident workshops to gather information and key messages that shaped the marketing narrative for developments
- We acted as ‘gatekeeper’ on marketing collateral to ensure consistency of message and tone
- We prepared strategies, statements and responses to successfully communicate corporate messages
- We supported projects with the generation of positive PR coverage in London and trade titles
Results
- A seamless, aligned approach to communications that recognised Westminster’s position as a local authority and enabled sales and marketing messaging to compete in an international market.
- Successful sales launch of multiple schemes across Westminster and positive PR for the borough simultaneously.